At a time when the technology was in its early stages, departments like HR, finance, customer relations, sales, etc. they had different software to perform different activities. And there was a lot of software, managing it was a demanding task. In addition, increasing threats of data leaks have made the situation worse.
And in 2005, Odoo, an open-source ERP appeared as a savior. It helped businesses manage every application from a single space. And it soon became one of the fastest growing platforms with more than 14,000 third-party apps/add-ons available in the app store.
Odoo in brief:
Odoo is a collection of business applications including CRM, e-commerce, billing, accounting, manufacturing, warehousing, project management, and inventory management. A few reasons why Odoo became popular are:
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Open Source ERP
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User friendly
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It has custom features
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Scalability
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Industry specific modules
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Frequent upgrades according to changes in technology
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Freedom to download selective applications according to your needs
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Lower implementation costs and more
Odoo Ecommerce is one such platform that provides you with many benefits as it seamlessly integrates with other Odoo business applications. And that’s why around 4+ million people develop their business using Odoo Development Services. Some of the popular brands that use Odoo are Toyota, Hyundai and PCI. So if you are planning an Odoo based e-commerce it is really a good choice as you will get several benefits. This post highlights the main advantages of Odoo Development.
Let’s get started!
- Craft eye-catching product pages
First, let’s look at an interesting example. Lush is a cosmetics company based in Great Britain. This company informs and educates its visitors about their fresh handmade cosmetics. Each product has a featured video to help visitors understand the product clearly. Below is a picture of the detailed ingredient list of the lip balm under the product description.
Now imagine that you as a customer are looking for this particular product on this website as well. Now with the video, you learn all about the natural ingredients used, the benefits of the product and how to use it, and you get a convenient ‘add to cart’ option. All the necessary information in one place. I bet you won’t ask for more and you’ll end up buying more than what you decided on.
This is what you call a good example of a well-run product catalog that provides visitors with all the information they are looking for. Almost 81% of customers research products online before purchasing. Product information, price and reviews are a few parameters that every consumer will consider before making a purchase. Therefore, retailers must present what consumers are looking for. This is where an effective product management strategy and a well-managed product catalog come into play. It helps web store visitors to easily access your products. For the owner, this will allow them to add new products and periodically remove outdated ones.
If you have an eCommerce store, you would like to have easy product management that helps maximize the customer experience. With Odoo development, you can create detailed product pages, add images, banners, calls to action, slides, etc. Designing and editing product details has become relatively easy with Odoo. You can connect and integrate all information throughout the system seamlessly.
Odoo software also offers a simple ‘drag and drop’ option to help add product pages. You can customize the look, colors and theme of your store.
It couldn’t be easier!
- A range of options with Payment Gateway
Now let’s assume that your eCommerce store offers only one payment method. What if one day it fails due to some technical glitch? Or you have a customer who is about to checkout, but you don’t have the payment gateway they prefer and oops! He left!
The expression ‘the more the merrier’ goes very well with multiple payment methods in an eCommerce store. According to a JP Morgan report, 73% of online consumers decide whether to make a purchase from a company based on the type of payment it accepts. There are multiple benefits of multiple payment gateways such as convenience for users, improved conversion rate, working as a backup if one gateway goes wrong, customers feel more secure, increased international sales and more.
Odoo extensions and applications available on the market give you the ability to integrate and customize different payment modules. It allows users to pay with PayPal, credit and debit cards, Visa, Bitcoin, Authorize.net, as well as stripe. So you can choose the payment option that is most compatible with your store. It also provides flexibility as each business has a different payment method.
- Increasing return on investment
You have invested thousands or maybe millions of dollars in your online business. So you bring home the bacon at the end of the day? Are you getting a good amount in return for the investment you made? This is the ROI. ROI is an important metric to consider when running an online store. It helps in calculating the success of your investment.
Most businesses use Odoo in the cloud or SaaS to automate their business. The main reason is that SaaS-based models or Odoo cloud services help you reduce your costs. By merging SaaS-based Odoo models, you can realize faster returns and enjoy the benefits of ERP integration.
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Managing your eCommerce store is not an easy task. With the industry growing at a colossal rate and thousands of solutions available, it becomes difficult to choose what is best for you. This post aims to introduce you to the main advantages that the Odoo platform offers. Hope this was helpful!
Want to learn more about Odoo development? Contact BiztechCS now.